Press Conference Draws Unusual Media Attention
In the Andel’s Hotel in Prague, the long-awaited press conference took place on Thursday 6.2.2014 where numerous media representatives were acquainted with the course of the D+D REAL Czech Masters tournament preparations and the entry list which is yet to be finalized. The accompanying program of the event, too, was introduced as well as the new official garments collection for the tournament. Several representatives of Partners introduced at the press conference arrived in person. The press conference awakened attention and partly excitement of the media.
We hereby present the official version of the Press Release:
Pilsner Urquell becomes official partner of Czech Masters
D+D REAL Czech Masters has gained an important partner – Pilsner Urquell. It has been confirmed by Grant McKenzie, the Marketing Director of the company.
„Pilsner Urquell has been a partner of golf in the Czech Republic for a long time and we have also been the partner of the British Open for the last few years. We seek to strengthen the connection between the finest beer and the finest tournaments. We use these prestigious events to bring the unique taste of PU alive to the discerning local and international audience. We have a unique opportunity to demonstrate the art of the Master Bartender in delivering the perfect Pilsner Urquell. We are excited that we can support the program of bringing famous players to Czech, which we are sure will attract good crowds who will enjoy golf and, of course, beer of the highest quality.”
There are several interesting events and treats being arranged for the spectators for the duration of the tournament.
„Our presence at the tournament will take quite an active course. Apart from the fact that you can look forward to finding the best beer throughout the entire tournament area, we will demonstrate some excellent tapping from the Master Bartenders- the winners of a prestigious international competition. With their assistance, the visitors will also be able to get familiar with our Beer Academy. All players and visitors, too, will be invited for a brewery tour and we will introduce some of our popular golf merchandise.”
Albatross Golf Resort undergoing adjustments
The European Tour Commissioners have performed one more inspection of the Albatross golf course recently and confirmed the venue was ready. The training area has been marked as one of the best ones in Europe!
„Yet we have put some work into several adjustments. The drainage systems have been enhanced to avoid issues in cases of bad weather. The golf course is now eligible for use even after two to three-day rain. There will no longer be water retained on the fairways, ‘‘informs Stanislav Lisner, General Manager of the Albatross Golf Resort.
„We adjusted the shapes of the fairways, too. They have mostly been narrowed towards the green, and the bunkers have been brought closer. The 7th hole has undergone the most noticeable transformation. The bunkers have been widened towards the green and the overall area of the hazards has been enlarged. At first we contemplated enlarging the area of the water hazard but it finally stays untouched for now. The Clubhouse is being smartened up over the winter- we are installing new furniture and laying new flooring within the premises of the entire venue. ‘‘
Thousands of tickets sold
The RELMOST promoter company launched the ticket pre-sale at the beginning of December 2013. They have noticed a very high demand for the four-day packages.
„We have already sold nearly 3500 tickets. We scheduled the lowest price offer for the four-day package (400czk) which was valid till the end of last year. Tickets were sold mostly as Christmas presents. At the moment the permanent pass is available at 600czk and the price is to go up to 800czk in April, “explains Petr Dedek, Chairman of the Board of RELMOST.
Separate tickets for the first two rounds are now available for 150czk, weekend entry costs 300czk per day. All tickets are available on the ticketpro.cz portal.
Entertainment for the whole family
The D+D REAL Czech Masters program will provide entertainment for the whole family. There will be a so called interactive zone created within the Albatross Tented village. Children will be able to practice the first swing on a special golf course, the ladies will be happy to relax at the beauty and spa center, and a nice collection of golf clubs will lure the parents to sample a couple. Visitors will be handed out tokens for beer, cocktails or access to different game activities such as language lessons. On Sunday spectators will have the possibility to take part in a raffle. The winning parent and child obtain free tickets and entry to a chosen tournament of the European Tour.
„In the Pilsner Urquell tent visitors will be able to practice beer tapping. Friday and Saturday after the rounds, the Albatross Resort will be flooded with melodies of professional music concerts. Just to outline, Saturday night will belong to the Eddie Stoilow band, “adds David Trunda, the Sports Director of RELMOST. The concerts are planned to start at 7pm.
DB Schenker
The D+D REAL Czech Masters sponsor family has welcomed a new member – DB Schenker, one of the leading providers of integrated logistics and global forwarding services.
„We have decided to support this tournament because we see Czech Masters as being the biggest local golf event, which, moreover, is about to take place near the headquarters of our company in Rudna u Prahy. It has been one of our long term goals to support sports events, including the logistical backup of tournaments, “explains Tomas Holomoucky, the Director of DB Schenker.
Ceska televize – media partner
Ceska televize is the general media partner of Czech Masters. There will be four-hour live transmissions broadcasted from Thursday till Sunday. As part of this broadcast, viewers will appreciate the guest discussion panels or after-game interviews with the players.
BRUDRA – The main merchandiser of the tournament
The BRUDRA Corporation has created an official collection of clothing for the D+D REAL Czech Masters. It is an honest Czech product – the result of a successful merger of Jitex Pisek and BRUDRA.
„We have created a distinct identity for each member of the crew, whether we are talking about the organizers, volunteers, referees or safeguards and others. We have also prepared a complete and rich collection for the visitors and golf fans. The designed garments are made of functional polyester-based fibers, “ adds one of the founders of BRUDRA – Pavel Foubik.
The garments are available in all sizes and the collection obviously includes items for female and male audience too. Special collection for little golfers will not be left out either. The collection will be sold at the OFFICIAL MERCHENDISE stand within the Albatross Tented Village.
